Privacy Policy

Last updated: March 31, 2025

This Privacy Policy describes how Alice & Evy ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, interact with, or make a purchase from aliceandevy.com (the "Site"). It also applies to other interactions you may have with us regarding the Site (collectively, the "Services").

By using our Services, you agree to the practices described in this Privacy Policy.

Changes to This Privacy Policy

We may occasionally update this Privacy Policy to reflect changes to our practices or legal requirements. The updated version will be posted on our Site with a revised "Last updated" date.

Information We Collect

We collect personal information in the following ways:

Information You Provide:

  • Contact Information: Name, address, phone number, and email.

  • Order Information: Billing/shipping address, payment confirmation, items purchased.

  • Account Details: Username, password, and security-related data.

  • Support Communication: Any details you share when contacting customer service.

Information We Collect Automatically:

  • Usage Data: IP address, browser type, device info, interaction with the Site.

  • Cookies: See our Cookie section for details.

Information from Third Parties:

  • Payment Processors & Vendors: For example, Shopify and payment providers.

  • Marketing Partners: For advertising and performance tracking.

How We Use Your Information

  • Fulfil Orders: Process purchases, send confirmations, handle delivery/returns.

  • Account Management: Maintain user accounts and security.

  • Marketing: Send promotions and personalise ad experience.

  • Security: Detect fraud, prevent misuse.

  • Customer Support: Assist you with queries and service improvements.

Cookies & Tracking Technologies

We use cookies and similar technologies to improve your experience, remember preferences, and analyse site traffic. Learn more at: Shopify Cookie Policy.

We also recognise the Global Privacy Control (GPC) signal and respect it as a valid opt-out.

Sharing Your Information

We may share your information with:

  • Vendors (e.g., hosting, shipping, payments)

  • Marketing & Business Partners

  • Legal Authorities, when required

  • Affiliates within our business group

We do not sell or share sensitive data without your consent.

Your Rights

Depending on your location, your rights may include:

  • Access, correction, or deletion of your data

  • Data portability

  • Restricting or objecting to processing

  • Withdrawing consent

  • Opting out of targeted advertising

Contact us to exercise your rights.

Data Security & Retention

We take reasonable steps to protect your information, but no method is 100% secure. We retain your data only as long as needed to fulfill our services, legal obligations, or resolve disputes.

International Transfers

We may transfer your data outside your home country. We ensure proper safeguards are in place, such as Standard Contractual Clauses (SCCs) for EU/UK data transfers.

Children's Data

Our Services are not intended for children under 16. We do not knowingly collect their data. Parents may contact us to request deletion.

Contact Us

If you have questions or would like to exercise your privacy rights, contact us:

Email: support@aliceandevy.com